PSY220H1 Chapter Notes - Chapter 6: Implicit Stereotype, Stereotype Threat, Gender Role

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15 Mar 2016
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The nature and origins of stereotyping, prejudice, and discrimination. Stereotyping: stereotypes: beliefs and expectations about members of various social groups in terms of the traits or characteristics that group members are deemed to share. The cognitive frameworks that influence processing of social information: stereotypes often function as schemas frameworks for organizing, interpreting, and recalling information. Humans are cognitive misers" investing the least amount of cognitive effort as possible. Stereotypes save considerable cognitive effort to perceive the person complexly as an individual: stereotypes often help us feel positively about our group identity in comparison with other social groups, stereotypes: how they operate. Stereotypes provide us within information about the typical or model characteristics supposedly possessed by a group, and once activated these characteristics automatically come to mind. Stereotypes act as theories guiding what we attend to, and exerting strong effects on how we process social information.

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