Chapter 7 Notes from Textbook

43 views3 pages
25 Apr 2011
School
Department
Course

Document Summary

Induced compliance paradigm: investigates dissonance that results from counterattitudinal behaviour: induce participants to behave in a way that is inconsistent with their attitudes, to reduce dissonance, participants often change their attitude in the direction of their behaviour. boring task told to tell someone that task is fun; rated tasks as pretty fun. uni students writing about increasing tuition later claim to want an increase. People who argue for something that will benefit them personally are not reliable sources of information . Long and detailed messages are probably based on lots of good evidence . soft sell: use of emotions, symbols, or images: systematic-heuristic model: systematic processing: people think carefully about the arguments in a message. heuristic processing: people rely on heuristics: elaboration likelihood model: central route to persuasion: attitude change results from a careful analysis of the information in the message.

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers
Win an iPhone 13
Get a subscription and follow @oneclass.store on TikTok for a chance to win an iPhone 13. Learn more

Related Documents

Related Questions