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PSY220H1 (200)
Chapter 8

Chapter 8 Notes

5 Pages
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Department
Psychology
Course Code
PSY220H1
Professor
Jennifer Fortune

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PSY220H1: Chapter 8
1. DEFINING CONFORMITY, COMPLIANCE, AND OBEDIENCE
-Conformity: any change in behaviour caused by another person or group
-Compliance: refers to a change in behaviour that is requested by another
person or group
-Obedience: a change in behaviour that is ordered by another person or group
-Conformity encompasses compliance and obedience because it refers to any
behavior that occurs as a result of others’ influenceno matter what the nature of that
influence
-Why does conformity—doing as others do without any request—occur?
When you find yourself in a new/unusual situation—look to others in deciding
what to do ( they may have more experience)
1.1 Why Do We Conform?
-Two reasons:
Informational influence: influence from other people that is motivated by a
desire to be correct and to obtain accurate information
oOther people more knowledgeable: young drivers alter their behavior
to conform to the suggestions of their driving instructor
Normative influence: influence from other people that is motivated by a
desire to gain rewards or avoid punishment
oMight not think others judgments/ behaviours are correct but want to
be liked/avoid conflict (i.e. obey laws to avoid being punisheddriving
@ speed limit)
-Informational and normative influence can occur simultaneously:
Automobile mechanic at Canadian Tire store might ask for advice from the
supervisor because supervisor is an expert (informational) and b/c the
mechanic hopes to be rewarded for showing such respect (normative)
2. CONFORMITY: DOING AS OTHERS DO
2.1 Sherif’s Autokinetic Effect Studies
-Muzafer Sherif: research on conformity as addressing the development of social
norms
-Social norm: a rule or guideline in a group or culture about what behaviours are
proper and improper
Reward=being accepted/approval vs. punishment=social
rejection/disapproval
www.notesolution.com
1. Autokinetic Effect
-Autokinetic effect: In a darkened room, a stationary point of light will appear to
move periodically
Over the course of 100 judgments, each man settled on a relatively stable
distance: average estimates of movement ranged widely from a low of 1 cm
for 1 man to a high of 25 cm for another man
Second condition: groups of 2 or 3-same task—announce the distance of
perceived motion of what was really stationary points
oAlone then together—differing judgments that converged
oTogether then alone—converged, maintained norm alone
-Variation: groups of 2—1 member was a confederate
Introduced arbitrary standard: 2 participants in each pair made their
judgments together (sometimes the naïve participant responded first,
sometimes the confederate responded first)
Second set: participants tested alone
When participants tested alone, when confederate was present they gave
responses that were consistent around the standard
oParticipants individual responses remained very close to the standard
established during the first 50 trials
2. Multigenerational Norms
-Group norms spontaneously establish and carry over into individual judgments
-We dont know how a particular norm got started/for how many generations the
norm has been passed
-MacNeil and Sherif: transmission of a norm from generation to generation can
be modeled in the lab
Arbitrary group: 4 male high school students;
3 members of the group were planted by the experimenter arbitrary group
norm of about 30 cm
o1 of 3 confederates left the group and replaced by real participant
oGroup continued2 arbitrary group norm being continued by 2 other
participants; process repeated until all of the confederate had been
replaced with participants—5th generation: original participant replaced
with a new one; 11 generations—responses were beginning to drift
from initial group norm
oNorms can persist long after their original instigators are gone
2.2 Aschs Length Judgment Studies
www.notesolution.com

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Description
PSY220H1: Chapter 8 1. DEFINING CONFORMITY, COMPLIANCE, AND OBEDIENCE -Conformity: any change behaviourcaused by another person or group -Compliance: refers to a change in behaviourrequestedby another person or group -Obedience: a change in behaviour thorderedby another person or group -Conformity encompasses compliance and obedience because it refers to any behavior that occurs as a result of others influenceno matter what the nature of that influence -Why does conformitydoing as others do without any requestoccur? When you find yourself in a newunusual situationlook to others in deciding what to do ( they may have more experience) 1.1 Why Do We Conform? -Two reasons: Informational influence: influence from other people that is motivated by a desire to be correct and to obtain accurate information o Other people more knowledgeable: young drivers alter their behavior to conform to the suggestions of their driving instructor Normative influence: influence from other people that is motivated by a desire to gain rewards or avoid punishment o Might not think others judgments behaviours are correct but want to be likedavoid conflict (i.e. obey laws to avoid being punisheddriving @ speed limit) -Informational and normative influence can occur simultaneously: Automobile mechanic at Canadian Tire store might ask for advice from the supervisor because supervisor is an expert (informational) and bc the mechanic hopes to be rewarded for showing such respect (normative) 2. CONFORMITY: DOING AS OTHERS DO 2.1 Sherifs Autokinetic Effect Studies -Muzafer Sherif: research on conformity as addressing the development of social norms -Social norm: a rule or guideline in a group or culture about what behaviours are proper and improper Reward=being acceptedapproval vs. punishment=social rejectiondisapproval www.notesolution.com
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