PSY320H1 Chapter 4: psy 320 chapter 4
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Chapter 4 attitude measurement: summary; scales used to measure attitudes, pitfalls and challenges researchers have when trying to measure attitudes empirically. Overview: simplest way to assess attitudes may be to ask people if they like/dislike the attitude object, ex. Miss opportunity to tap into complex components of attitude therefore, good to have: many survey items, assess attitudes on a numerical continuum (a. k. a scales, 3 standard attitudes scales: likert, guttman, semantic differential. Do you think it should be possible for a pregnant woman to obtain a legal abortion if she is married and does not want any more children? (>60% agree) Do you think it should be possible for a pregnant woman to obtain a legal abortion if there is a strong chance of serious defect in the baby? (48% agree) Standard anchor: chance of serious defect in the baby: wording, holocaust example (p152-153)