PSY322H1 Chapter Notes - Chapter 5: Likert Scale, Discriminant Validity, Aversive Racism

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14 Feb 2013
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Results using the checklist method may provide stereotypes that are more a function of the words presented on a list than of the schematic content of the respondents" stereotypes. Ehrilich & rinehart (1965): administered katz & braly adjective checklist to half of the subjects and ask the other half to simply list the words, traits, and characteristics they needed to describe the group in question. The words used in the open-ended method words checked in the checklist. : expanded the open-ended method to include values assigned to the words generated values analyzed = degree of favourability/unfavouribility of the target (adjective-generalization technique) Devine & elliot (1995): important to distinguish between personal beliefs about stereotypes and knowledge about the stereotypes. Caucasians" responses indicate a high degree of negativity in the traits associated with african americans when asked about their knowledge (not personal beliefs) about the stereotypes of african americans.

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