PSY322H1 Chapter Notes - Chapter Week 3: Impression Formation, Social Cognition, Elaboration Likelihood Model

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The continuum model ten years later by fiske, lin, and neuberg. Sequence of processes: now looking at the continuum model and what it proposes , pro(cid:272)esses depe(cid:374)d o(cid:374): (cid:1005)(cid:895) a(cid:448)aila(cid:271)le i(cid:374)fo a(cid:374)d (cid:1006)(cid:895) o(cid:374)e"s (cid:373)oti(cid:448)atio(cid:374) Personal relevance: this determines whether we stick with our initial impression or move beyond it. Involves feelings of belonging, understanding, controlling, trusting, self-enhancing. Attention and interpretation: central mediators; determine if and how far we go beyond the initial categorization. It transmits the effect of both informational and motivational influences on subsequent impression- formation processes. I. e. info and motivation determine our impression: attention and interpretation allow info and motivation to have this influence. Certain motivators like self-esteem might increase the chance that we see something at info consistent with initial impression: other motivators like fear of invalidity, or task outcome dependency, may do the opposite. Initial category confronted with very clearly inconsistent traits: motivation determines how specific the categories are.

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