PSY435H1 Chapter : PSY435H1F Reading 1B (Weathercocks and Signposts report)
Document Summary
Nordhaus) stresses the imperative to appeal to the vision and values of ordinary people: discourages reliance upon environmental motivations, rather than environmentalists, it is developers, unions, doctors, and relief organizations [that] take the lead , targeted indivs are seen as consumers", whose primary interests are to acquire products and services that will confer social status (or save them money, urges to commoditise" behavioural change to find a product or service that embodies this behavioural change, have your cake and eat it" environmentalism, values of self interest, and social status conferred through material possessions, prospectors: a large segment of the population, grouped in values, who particularly seek to define themselves and their relationships through the things that they consume commercial sector is likely to give prospectors what they want these challenges will require a re examination of the relationship between people, and between people and the natural environment.
