PSY435H1 Chapter Notes - Chapter N/A: Introjection, Physical Attractiveness, Motivation
Document Summary
Situating this report in the debate about behavioural change. People, business and government each occupy a corner in a triangle of change. No one, or even two groups, can lead on sustainable consumption alone. Different corners lead at different times by doing what they can do best. The change might be profound if it were coordinated. : most existing strategies focus on one of the three corners of the triangle, not all together. Government policy: most strategies attempt to change government policy, changes made in such ways (increasing tax on less-efficient cars for example) are often small or incremental, ngos often lobby for things to be done now. But often rash decisions can lead to these organizations looking na ve for their decisions. Business opportunity: strategies are recently focusing on exploiting the consumer demand for more sustainable/green products, the beautiful coincidence is when what is right for the environment also helps the bottom line.
