CH2 – RESEARCH METHODOLOGY
Scientific inquiry
SCIENTIFIC METHOD – a systematic procedure of observing and Types of Psychological Research
measuring phenomena to answer questions (4 goals) about what Common Characteristics of All Types
happens, when it happen, what causes it, and why. o VARIABLE – something in the world that can be measured and that
o More objective than causal observations can vary, also be manipulated by experimenter
o Three essential elements: o Operational definitions – ID & quantify variables for measurement
THEORY – a model of interconnected ideas and concepts that Constructs – internal attributes/characteristics that cannot be
explains what is observed and makes predictions about future directly observed; but useful describing and explaining behavior
events; good theory generate (multiple) testable hypothesis DESCRIPTIVE STUDY (Observational study) – involve observing and
Falsifiability – must be possible, in principle, make classifying behavior
observation show hypothesis/theory to be false o valued early in research process see whether a phenomenon
HYPOTHESIS – A specific prediction of what should be observed exists, expand later w/ diff research
in the world if a theory is correct; o Observer Intervention
RESEARCH – scientific process that involves the systematic and NATURALISTIC OBSERVATION – a passive descriptive study in
careful collection of data which observers do not change or alter ongoing behavior
DATA – objective observations or measurements PARTICIPANT OBSERVATION – a type of descriptive study in
findings support theory or req. theory modified/rejected which the researcher is actively involved in the situation
human behaviors req. >1 theory no single study Problem: participants change behavior when observed
provide definite answer Req. observer keep objectivity, minimize impact on
o Cyclic processes: new hypothesis new research methods test situation –ex experimenter join cult, study dooms day
re-evaluates, refines theory again o Developmental Designs
REPLICATION – repetition of an experiment to confirm the LONGITUDINAL STUDIES – involve observing and classifying
results; 2+ studies same conclusion, increase finding confidence developmental changes that occur in the same people over time
o Serendipity – discover valuable unexpected findings Advantages: provide information of age effects on the
o [HOMER] Hypothesize Operationalize Measure Evaluated same people to see developmental changes
Replicate/Revise/Report Disadvantages: expensive, time consuming, may lose ppl
CROSS-SECTIONAL STUDIES – involve observing and classifying
developmental changes that occur in different groups of people
at the same time
Advantages: faster, less expensive
Disadvantages = unidentified variables may be involved
(3 variable problem)
o OBSERVER BIAS (issue) – systematic errors in observation that occur
because of an observer’s expectations
cultural norms suggest inhibiting/expressing certain behaviors
subjective indicator observations affected
ex. Facial expressions, likely rate women more emotional
EXPERIMENTER EXPECTANCY EFFECT – actual change in the
behavior of the people or animals being observed that is due to
observer bias
ex. same rats raised w/ diff expectations = diff results;
trainers’ beliefs unconsciously affected trainers’ behavior
Solution: use of blind experimenters
CORRELATIONAL STUDY – examines how variables are naturally related in
the real world, w/o researcher/observer intervention to alter them
o Advantage: reply on naturally occurring relationships
May take place in real world settings
o Disadvantage: Doesn’t support causal relationships btwn variables
DIRECTIONALITY PROBLEM – correlational relationships btwn
two variables, cannot determine which cause which
ex. Less sleep (A), More Stress (B); AB or BA
THIRD VARIABLE PROBLEM – the experimenter cannot directly
manipulate the independent variable, therefore possibly an
unmeasured variable actually influences the dependent variable
ex. Places w/ more churches, also higher crime rates;
third variable = urban center/population
may use statistical procedures rule out potential 3 variables
and directionality problem more confidence in findings
o Ethics reason force some research question to correlational studies
Involve unethical factors (trauma) can’t induce/control
EXPERIMENTAL STUDY (Experiment) – a study that tests casual
hypotheses by measuring and manipulating variables, seeing effects
o Advantage: can determine causal relationships btwn 2 variables o Disadvantage: often takes place in an artificial setting Sampling processes
o CONTROL GROUP (Comparison group) – participants receive no o POPULATION – the entire group the experimenter is interested in
intervention or an intervention different from the one being studied SAMPLE – a subset of a population who are studied
o EXPERIMENTAL GROUP (Treatment group) – the participants in a o Sampling – process people from population selected for the sample
study that receive the desired intervention Sample should represent the population
o INDEPENDENT VARIABLE (IV) – the condition that is manipulated by Random sampling – each population member equal chance
the experimenter to examine its impact on the dependent variable being chosen to participate
o DEPENDENT VARIABLE (DV) – the measure that is affected by
Convenience sample – ppl conveniently available for the study
manipulation of the independent variable o SELECTION BIAS – when participants in different groups in an
o Establishing causality experiment differ systematically in unexpected ways
CONFOUND – anything that affects a dependent variable and o RANDOM ASSIGNMENT – each research participant has an equal
may unintentionally vary between the experimental conditions chance of being assigned to any level of the independent variable
of a study, allows alternative explanations for observed data Diff. btwn groups tends average out when assignment random
Req. makes sure only variances = IV; need rigorous control, On average groups are equivalent
minimize possibility of confounds, alternative explanations META-ANALYSIS – A “study of studies” that combines the findings of
multiple studies addressing same issue to arrive at a conclusion
o Weigh heavier studies w/ larger samples
o Examine effect size: large-medium-small-no differences
o Replication concept built into meta-analysis
Methods of Data Collection in Psychological Research
Levels of analysis o Disadvantages: subjective: If a researcher has a causal theory, this
o Biological – measure brain process, hormone levels theory can bias what is observed and recorded
Ex. whether men secrete more testosterone when X
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