PSY100H1 Chapter Notes - Chapter 3: Implicit Stereotype, Implicit-Association Test, Implicit Memory
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PSY100H1 Full Course Notes
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Document Summary
Major benefit of cognitive approach to stereotyping has been demonstration of important influence of expectations about social groups in social judgments and attitudes and bheaivor toward outgroups. During period of cognitive dominance in social psychological investigation of stereotyping continued. Zanna and rempel: argued that attitudes toward different attitude objects might be more or less determined more directly the effects of positive vs. negative moods on tendency to stereotype others in social judgments. Incidental affect: affect that is elicited by situations unrelated to the intergroup context. Integral affect: affect that is elicited within intergroup context and involves stereotyped outgroup: can also arise merely from thinking about the outgroup. Chronic outgroup effect: individuals should have rather stable feeling toward outgroup as a whole. Episodic outgroup: people have an affective reaction within an interaction with a specific outgroup member. Attitude object: anything about which one forms an attitude.
