PSY100H1 Chapter Notes - Chapter 6: Persuasion, Premarital Sex, Model Theory
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PSY100H1 Full Course Notes
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Chapter 6: attitudes and attitude change- influencing thoughts, feelings, and behaviour. Attitude: evaluation of a person, object or idea. An attitude is made up of 3 components: Affective- emotional reactions towards the attitude object (admire the car) Cognitive- thoughts and beliefs about the attitude object (most fuel efficient car you can buy) Behavioural- actions or observable behaviour toward the attitude object (buy the car) Affectively based attitude: attitude based on people"s emotions and feelings about the attitude object (values/attitudes toward death penalty, premarital sex, abortion ) affectively based attitudes have 3 key features: They don"t result from a rational examination of the issues. They aren"t governed by logic (persuasive arguments about the issues rarely change an affectively based attitude. They are often linked to people"s values so that trying to change them challenges those values. Cognitively based attitude: a person"s beliefs about the properties of an attitude object.
