PSY100H1 Chapter Notes - Chapter 12: Long-Term Memory, Ingroups And Outgroups, Impression Formation
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PSY100H1 Full Course Notes
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-> normal people caught up in overwhelming situation that shapes their actions. Abuse at abu ghraib prison in iraq. Male stanford students play role of prisoners and guards in mock prison. Within days guards became brutal and sadistic. Attitudes = evaluation of objects, events or ideas ---> central to social psy (shaped by social context) Develop negative attitudes about new objects faster than positive attitudes. Greater exposure to item = more positive attitude to it (mere exposure effect) Advertising use classical conditioning = condition attitudes. Operant conditioning also shapes attitudes (rewarded everytime study = positive attitude toward studying) stronger and more personally relevant attitude = more likely to predict behaviour. Attitudes shaped by socialization - teachers, media etc. guide our attitudes. More specific attitude = more predictive it is. Attitudes formed from direct experience = predict behaviour better. Attitude accessibility = ease at which person retrieve memories related to an attitude.
