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Chapter 7

Chapter 7 (Memory) Textbook Notes

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University of Toronto St. George
Michael Inzlicht

PSY100 Chapter 7 Textbook Notes February 28, 2011 Memory Three main questions: 1. How does information get into memory? Encoding (Forming a memory code) 2. How is information maintained in memory? Storage (Maintaining encoded information in memory over time) 3. How is information pulled back out of memory? Retrieval (Recovering information from memory stores) Attention: involves focusing awareness on a narrowed range of stimuli or events Linked to a filter that screens out things so that we are not overwhelmed Debate: where is the filter located? And whether stimuli are filtered out early or Model of Selective Attention: Encoding: Three Levels of Processing As suggested by Craik and Lockhart (1972), we have three levels of processing (one deeper than its predecessor) that affects how well we can As an example, pretend that words are flashing on a screen: 1. Structural - The physical structure of the stimulus (e.g. the font, size, colour, etc) 2. Phonemic - What the word sounds like 3. Semantic Page 1 www.notesolution.com
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