PSY100H1 Chapter Notes - Chapter 12: Kin Selection, Amygdala, Subtyping
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PSY100H1 Full Course Notes
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Attitudes: the evaluation of objects, events, or ideas. Role in how we evaluate and interact w/ other ppl. We form attitudes through experience and socialization. Direct experience of or exposure to things provides info that shapes attitudes. In gral ppl develop negative attitudes about new objects > quickly than they develop + attitudes. Typically, the > a person is exposed to something, the more he or she tends to like it. Mere exposure effect: process where greater exposure to the item and therefore > familiarity with it causes ppl to have. Attitudes can be conditioned advertisers often use classical conditioning more + attitudes about the item. So attitudes can be shaped by classical and operant conditioning and socialization. In gral the stronger and > personally relevant the attitude, the > likely it will predict behavior, be consistent over time and be resistant to change. The > specific the attitude, the more predictive it is.
