PSY100H1 Chapter 12: Chapter 12.docx
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PSY100H1 Full Course Notes
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Attitudes: the evaluation of objects, events or ideas. The mere exposure effect: the appeal of something to which we are constantly exposed to . like images of self with right side of face showing. Attitudes shaped by exposure and experience to things. Operant conditioning, rewarded with good grades, more positive attitude to studying occurs attitudes shaped by socialization. Societies effect as a whole generating attitudes towards things types of attitudes: explicit attitude: attitudes that people report. politics, implicit attitudes: attities that people keep to themselves. Attitudes formed through experience tend to influence behavior more. Attitude accessibility; easy with which an attitude is pulled up. easily pulled up attitudes are resistant to change, and predictive of behavior. Iat is a very good predictor of actual implicit attitudes. When people have two conflicting attitudes about what they should do, they experience cognitive dissonance. Is choosing to smke when one knows its harmful.
