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Chapter 12

Chapter 12.docx

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University of Toronto St. George
Dan Dolderman

Chapter 12 social psychologyHow do attitudes guide behavior Attitudes the evaluation of objects events or ideasWe form attitudes through experiencessocialization conditioning The mere exposure effect the appeal of something to which we are constantly exposed tolike images of self with right side of face showing Connect to advertisersattitudes shaped by exposure and experience to thingsattitudes can be conditioned Classical conditioning associations of goodness to things Celebrity with productoperant conditioning rewarded with good grades more positive attitude to studying occurs attitudes shaped by socialization Societies effect as a whole generating attitudes towards things types of attitudes a explicit attitude attitudes that people report politics b implicit attitudes attities that people keep to themselves Racist shit Affect feelings at unconscious level Accessed quickly and without conscious controlBehaviors are consistent with strong attitudesattitudes formed through experience tend to influence behavior moreattitude accessibility easy with which an attitude is pulled up easily pulled up attitudes are resistant to change and predictive of behavior IAT is a very good predictor of actual implicit attitudes Discrepancies lead to dissonancewhen people have two conflicting attitudes about what they should do they experience cognitive dissonance ex Is choosing to smke when one knows its harmfulpeople will have anciety in dissonance so people will try to remove the dissonancedissonance in abu ghraib between how to treat a perhaving positive opions of 2 thigns and having to pick 1causes dissoanance post decisional dissonance after decision is made on one of the two hoices a person will highlight the positive things about the decisions and seek out all the negative things in the thing they didnt pick People will brain damage not even being able to remember the decision they made can remember it was good and the other bad
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