PSY100H1 Chapter Notes - Chapter 12: Fundamental Attribution Error, Cognitive Dissonance, Elaboration Likelihood Model

• School: UTSG
• Department: Psychology
• Course: PSY100H1
• Professor: Dan Dolderman

Document Summary

Attitudes: the evaluation of objects, events, or ideas. + shaped by social context and play an important role in how people evaluate and interact with other people. + core beliefs and values that define who people are as human beings. Direct experience of or exposure to things provides information that shapes attitudes. + as people encounter new objects, they explore them and learn about them. + general: people develop negative attitudes about new objects more quickly than they develop positive attitudes. The more a person is exposed to something, the more they tend to like it. + the greater the familiarity with the exposure caused people to have more positive attitudes about it mere exposure effect. + classical conditioning: ie: when people see an attractive celebrity paired with a product, people develop more-positive attitudes about the product. After conditioning, a formerly neutral stimulus triggers the same attitude response as the paired object (attractive celebrity effect)