PSY100H1 Chapter Notes - Chapter 1: Psychological Science, Cultural Evolution, Human Genome

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19 Nov 2012
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PSY100H1 Full Course Notes
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PSY100H1 Full Course Notes
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Psychologists are interested in how people perceive, think, and act in a wide range of situations. Brain imaging assesses changes in metabolic activity in brain. Eg: blood flow as people process information; changes in blood flow = changes in brain activity that indicate which parts of brain are involved in certain behaviours or mental activity. Implicit attitudes test (iat): assesses how people associate positive and negative words with certain groups of people. Negative attitude = more likely to show activation of amygdala. Increasing familiarity reduces fear response; reducing likelihood of prejudice and discrimination. Psychology has formally existed as a discipline of study for just over 100 years. Personality: produced by how the environment shapes a person in a unique way. Goal of psychology today: understand people by considering individual factors and contextual factors. Contextual: how societal beliefs influence how we behave toward others. Ultimate goal of psychologists: explain most important human behaviours in real life contexts.

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