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PSY100H1 (1,831)
Chapter 3

Chapter 3 Notes

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Michael Inzlicht

]Z}oK]}L^}Zl}Z Z]L LL ZZ]LZ}}} desires, and to disregard those which oppose them... we receive as friendly that which agrees with us, we resist with dislike that which opposes us; whereas the very reverse is required by every dictate of }KK}LZLZ_J ,] Zo:[ Cognitive Psychology: The Rise of the Machine Information Age J spawns a new era in psychology. Zeitgeist of the times is emerging computer technology, emphasis on humans as information processors, wrestled with behaviourism for prominence and largely won, returning psychology to the focus of the mind. Cognitive All the processes by which sensory input is transformed, reduced, elaborated, stored, retrieved, recovered and used. [Z}-KJ These movements within psych merge. New inter-disciplinary fields, social cognition... [Z @Z }Z]L:,Z[Z}Z LZ]L:K2L }}o ZL}o}2]Z}]L imaging, so that for the first time we can see the functioning of the brain as it occurs, and can begin to correlate specific brain areas with specific thoughts. In recent years, Psychology has become a very integrated discipline, where phenomena are being understood at multiple levels of analysis. This is different from how people have trad practiced science, and we are right now in the beg of new study era. Personality vs. Situation? Multiple areas of analysis force people to study from multiple perspectives, i.e. psychologists study that }o[Zactions are based on what is going on in the mind. Others study the fact that actions can be based on specific situations. Nature vs. Nurture? Biologically fixed or dependant on circumstance? Are you seeing one person as a biological product, or a product of culture, and experience? Central vs. Peripheral Processing? Logical reasoning against emotional levels (i.e. information ad versus hot girl with beer ad) In a sense a Z}L[Z ]}LZ~LZLZ}Z]Llo}2] oo} LooL}LZoZZ2uided by emotional processes) EXAMPLE www.notesolution.com
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