PSY220H1 Chapter Notes - Chapter 7: Cognitive Dissonance, Likert Scale, Implicit Attitude
Document Summary
Attitudes, behaviour, and rationalization: lyndon johnson, u. s. president during the vietnam war found an interesting way of dealing with those in his administration who had begun to privately express doubts. He sent them with reporters to vietnam on a fact finding mission. The people would then have to answer and defend the war to the reporters. They would not risk publicly acknowledging their doubts, and would prefer to try to influence the administration policy from within. Evidence now showing that influence of attitudes on behaviour is weaker. The three components of attitudes: attitude: an evaluation of an object in a positive or negative fashion that includes the 3 elements of affect, cognition, and behaviour, affect how much people like or dislike an object. Cognitions thoughts that typically reinforce a person"s feelings (knowledge or beliefs about the object). If a belief is important to you, it should be highly co-ordinated with attitudes to other similar issues.
