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Chapter 6

Ch. 6

13 Pages

Course Code
Jennifer Fortune

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Chapter 6 Attitudes and Social BehaviourWhat are attitudesAttitudes evaluation of targetsAttitude an individuals evaluation of a target along a godbad dimensionTarget can be object issue person group behaviour etcAttitudes always have a targetthey are directed at something ie issues pplBy understanding where these attitudes come from and how they affect us you can gain insight into the causes of your daily actionsThree parts of attitudes Attitude come from 3 sources example with cockaroach1 emotional reactions ie affecthow does the object make the person feel they make me feel sick2 cognitive informationie cognitionthe personss belief about the object info I have about roaches is that the are dirty and infest and spread diseasethese negaitive cog info contrivutes to my attitude towards roaches3 past behavioursthe persons previos acctions towards the objecthow I killed roaches in the past Yes cuz they are grossforms futures attitudes Targets the arouse negative feelings charactisticsbad experiencesgenerates bad attitudesTargets that arouse positive feelings characteristicsgood experiences generates good attitudesPast behaviours influce current attitudes and current attitudes influence future behaviourPpls feelings beliefs and past actions toward a target are reasonable consistnet with one antherEither mostlyor Attitudes can contain confleciting elements alsoAmbivalent attitudes evlatiion of targets that include both positive and negative elementsEx burgerstheyre awesome But they are bad for my healthMost ppl dont this conflicting attitudes and the experience they report is unpleasantAmbivalent attitude can lead to diff behaviour over time bc either therorelements about the target may come to mind at a particular point and whichever type of elemnt is dominat will drive behaviourAttitudes that are low in ambivalence allorwill not usually produce variable responses ex cockarochesI will behave negatively to them all the timeExplicit vs implicit attitudesExplicit attitudes evaluations that ppl can report consciously I am aware that I dislike roaches and love puppiesI can report these on a self report scaleBased on rational believes about the object and its featureshigher level process compared to implicit attitudesImplicit attitudesautomatic evaluative response to a target which may occurwithout awarenessImmediate response that cannot be consciously controlled Reflects how th eindivudal revaulatse the target at a sub conscious level This is an automatic processTypically mplicti attiudes conform to explicit attitudes ex rocahces elicit a implicitve negiative response that is consositent with our explicit negative attitudeWhy do we evaluateAssessing objectsHumans benefit from quick assessments of theorimplicatiosn of objects they encounter attitudes produvide these rapid evlatoons of objects ppl and issuesObjectappraisal function a function of attitudes in which attitudes provide rapid evaluative judgement of targets facilitating approach or avoidanceAttitudes are a quick assessment of whether targets are likely to be helpful or hurtfulProvide a summary of good or bad
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