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Psychology (2,948)
PSY220H1 (200)

Ch8 Textbook Notes

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University of Toronto St. George
Jennifer Fortune

CHAPTER 8 CONFORMITY COMPLIANCE AND OBEDIENCEDefining Conformity Compliance and Obedience three specific kinds of social influencechanges in behaviour caused by other peopleconformity refers to any change in behaviour caused by another person or groupbecause of influence from othersencompasses compliance and obediencecompliance refers to a change in behaviour that is requested by another person or grouppossibility to refuse or declineobedience refers to a change in behaviour that is ordered by another person or groupfailing to obey isnt an option though individual may consider itconformity will focus on studies that involve people doing as others doWhy Do We Conformoccurs for two principal reasonsinformational influenceoccurs when people are influenced by others because of a desire to be correct and to obtain valid informationreflects peoples tendency to rely on others as sources of informationnormative influenceoccurs when people are influenced by others to gain rewards or to avoid punishmentwant to be liked or avoid conflict Conformity Doing as Others DoSherifs Autokinetic Effect Studies social norm is a rule or guideline about what behaviours are proper and impropercan be formal eg laws contracts or informal eg customs traditionstypically reward for following a norm is social acceptance or approval punishment is social rejection or disapproval The Autokinetic Effectin a darkened room a stationary point of light will appear to move periodically due to occasional rapid movements of your eye1935 individual participants asked to announce out loud how far the light appeared to moveeach man settled on a relatively stable distanceaverage estimates of movement ranged widely1936 people in groups of two or three performed the same taskin first session half made judgments alone then were joined by others in the following three sessionswhen alone wide range of perceived movement was observedwhen in groups judgements of perceived movement began to converge
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