PSY220H1 Chapter : Ch8 Textbook Notes
Document Summary
Changes in behaviour caused by other people. Conformity refers to any change in behaviour caused by another person or group. Compliance refers to a change in behaviour that is requested by another person or group. Obedience refers to a change in behaviour that is ordered by another person or group. Failing to obey isn t an option though individual may consider it. Conformity will focus on studies that involve people doing as others do . Occurs when people are influenced by others because of a desire to be correct and to obtain valid information. Reflects people s tendency to rely on others as sources of information. Occurs when people are influenced by others to gain rewards or to avoid punishment. Want to be liked or avoid conflict. Social norm is a rule or guideline about what behaviours are proper and improper. Can be formal (e. g. laws, contracts) or informal (e. g.
