Textbook Notes (363,233)
Canada (158,276)
Psychology (2,948)
PSY220H1 (200)
Chapter 7

Chapter 7 Notes from Textbook

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University of Toronto St. George
Jennifer Fortune

Chapter 7: Attitude Change Cognitive Dissonance Theory: convincing ourselves that our decisions or actions are justified Awareness of dissonant cognitions produces an unpleasant state of arousal , which people are motivated to reduce o By changing one of the dissonant cognitions, adding consonant cognitions, or changing the importance of one or more of the relevant cognitions Dissonant cognitions: beliefs that are inconsistent with one another, such as I smoke and smoking causes cancer Consonant cognitions: support one another (i.e. I eat apples + apples are good for me) Induced compliance paradigm: investigates dissonance that results from counterattitudinal behaviour o Induce participants to behave in a way that is inconsistent with their attitudes o To reduce dissonance, participants often change their attitude in the direction of their behaviour Boring task told to tell someone that task is fun; rated tasks as pretty fun Given $1 or $20 to tell person that task is fun; $1 liked it more because there was no other justification whereas $20 liked it the same as those who did not receive money because receiving a large sum of money was justifiable Uni students writing about increasing tuition later claim to want an increase Grasshopper eating why did I just eat this? Because I like it, not because of a DB. Effort justification paradigm: investigates dissonance that results from wasted effort o Leads participants to incur some costs for a goal that might not be worthwhile o To reduce dissonance, participants often increase the perceived value of the goal Joining sex group: REALLY embarrassing shizz listen to boring group discussion rated interest in group waaay higher than mildly embarrassing shizz and control group Free choice paradigm: investigates the dissonance that results from making a decision or choice, which is referred to as postdecisional dissonan
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