PSY435H1 Chapter : PSY435H1 Reading #1A (Mohr, 2000)
Document Summary
Psychological literature largely invisible but not irrelevant: many ppl unaware of literature, not accessible enough, need to change indiv bhvr to achieve sustainable future, need high level of public participation, many program planners don"t use psych, most programs to date are info intensive, media advertising, printed materials, 2 perspectives on bhvr change: don"t work! Residential conservation service (rcs) overlooks the rich mixture of cultural practices, social interactions, and human feelings that influence the bhvr of indivs, social grps and institutions : underestimating difficulty of bhvr change (cid:224) spend more money advertising than would be used for other purposes, most campaigns designed same way as campaigns to sell an item, in real life, barriers exists (time, safety, weather, convenience, community based social marketing (cbsm) made of 4 steps, uncovering barriers to bhvrs & selecting which bhvr to promote, designing a program to overcome the barriers, piloting the program, evaluating the program once implemented.
