RSM260H1 Chapter Notes -Automotive News, Flickr, Pinterest
16 Oct 2013
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Document Summary
Online marketing is continuing to gain popularity. Internet enables companies to grow and gain market share. Fundamental channel because it provides knowledge and information. Dodge to utilize the internet as an effective marketing tool. Number of users (updated as of july 14, 2013): Youtube 1 billion, 4 billion views per day. Reaching out to prospects way beyond the company"s networkowadays, Social media has turned the world wide web into a forum for discussion. Serve to appease information seekers wanting to interact with dodge. Recent news / new information recall 15000 cars, stall in cold weather, problems in internal testing. Reviews and comments - encourage customers to write product reviews to earn store points. Get customers to "like" your featured product, blog post, or company. Physical word of mouth has now become world of mouth . Contest best hashtag, win prices when #dodgedart is used. Use it as a source of advertising features of dodge dart.
