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Textbook Notes for Ryan Webb

UTSGRSM250H1Ryan WebbFall

RSM250H1 Chapter Notes - Chapter 3: Unique Selling Proposition, Market Segmentation, Target Market

OC2929593 Page
23 Mar 2016
Posiioning: provides the synergy among the 4ps (product, price, place and promoion) of the markeing plan. These steps are the prerequisites for designi
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