RSM260H1 Chapter Notes - Chapter 3: Social Identity Theory, Fundamental Attribution Error, Organizational Commitment
17 Oct 2011
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Document Summary
Perceiver, target, and situation are the three components to perception. Social identity theory we categorize ourselves in terms of characteristics and memberships in social categories, such as our nationality, religion, occupation, etc. Perception is selective the perceiver doesn"t use all the available cues, and is constant over time, forming a homogeneous picture of the target person. The tendency for a perceiver to rely on early cues. Recency effect the tendency for a perceiver to rely on recent cues or last. Central traits personal characteristics of a target person that are of particular impressions. interest. Appearance is one of those traits, and research shows that taller, more attractive, and non-overweight people are more likely to get promoted and paid more. This is an example of a bias in the workplace. Implicit personality theory which personality characteristics go together, e. g. projection the tendency to attribute one"s own thoughts to others.
