RSM370H1 Chapter Notes - Chapter 1-3: Efficient Frontier, Mass Customization, Enterprise Resource Planning
Document Summary
Order arrical from finsihed goods warehouse, distributor, retailer, or customer. Manufacturer orders components from suppliers to replenish component inventories. Orders can be dtermined precisely once the production schedule is determined. Unless supplier lead times are long, then supplier has to forecast production if manufacturer"s production schedule is shorter push/pull view. Pull: excecution in response t customer order. Push: execution in anticipation of customer order. How to segment market, position, pricing, and promotion of product. Both competitive and supply chain strategies must have same goal. Consistency between customer priorities that competitive strategy hopes to satisfy and supply chain capabilities that supply chain strategy hopes to build. Each functional strategy must support the other functional strategies to help firm reach overall competitive strategy. Different functions in company must appropriately structure processes and resources to execute strategies successfully. Tradeoff between cost or responsiveness to customers: achieve strategic fit, cannot have mismatch between customer desires and supply chain capabilties.
