RSM100Y1 Chapter Notes - Chapter 12: Vendor-Managed Inventory
Document Summary
The four basic stages in the development of a successful product. The introduction of a new product and a complete marketing campaign to a selected city or tv coverage. A name, term, sign, symbol, design, or some combination that identifies the products of one firm and shows how they differ from competitor s offerings. Part of the brand that is made up of words: part of the identity, shows difference in product. A brand that has been given legal protection. Family brand = single branded used for several related products. Individual branding; different brand name to each product within a product line. Equity = the added value that respected and successful names give to a product. The individual that the business customer assigns as the major supplier to deal with all the other suppliers for a project. The category advisor also presents the entire package to the business flyer. When packing products, you may need to know:
