ENV LEC 7.docx

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University of Toronto St. George
School of Environment
Stephen Scharper

Nov 4, 2010 Lecture Class-LEC 7 Notes  The sustainability imperative megatrend: “a fundamental shift in the competitive landscape that creates inescapable threats and game-changing opportunities profoundly affects companies competiveness and even their survival  over the last 10 yrs “sustainability imperative” has emerged magnified by escalating public and governmental concern about climate change, industrial pollution, food safety, and natural resource depletion  Stakeholder who CEOs believe will have the greatest impact on the way they manage societal expectations  consumers 58% in 2010 50% in 07  employees 45% in 2010,  Top 3 drivers f CEOs action on sustainability issues  brand, trust, reputation 72%  potential for revenue/growth/ cost reduction 44%  Personal motivation 42% others: consumer demand 39%  Def. Of sustainability  sustainable development (SD)– meeting the needs of the present generation w.o compromising the ability of future generations to meet their own needs- Brundtland Commission 1987 sustainability- the possibility that human and other forms of life on earth will flourish forever- John Ehrenfeld, Prof Emeritus MIT  Sustainable Development (SD): enough- for all-forever – African delegate to Joannesburg  In a sustainable society nature is not subject to a build-up of 1) substances extracted from the earth’s crust EX: heavy metals, mercury lead, cadmium, fossil fuels 2) substances produced by society EX: 70,000 + chemicals  Core Concepts of Sustainability 1) Future thinking 2) eco systems thinking 3)  Susta
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