SOC102H1 Chapter Notes - Chapter 1: Social Integration, Sick Role, Mark Granovetter
Document Summary
Flows: chapter 1 - the di usion of inequalities. Di usion: informal person to person spread of info through a population and media of mass communication describes structured unequal ow of valuable info, inventions practice and supports in a society allows certain groups to dominate other groups. People who receive the same information are structurally and socially equivalent and therefore equal. Two main principals of interpersonal kind of di usion: People tend to share and exchange info with proximity people who are close by or easy to contact homophily (or similarity) similar to themselves or higher in social status. Thomas valente (social in uence through social networks in heath) and nicholas. Focus: di usion in context of substance abuse prevention, health promotion programs, and social in uence through social networks. Di usion of innovation: how ideas, products and opinions spread throughout society.