Men, women and cosmetic surgery Kathy Davis
Cosmetic surgery has to be situated in the context of how gender/power is exercised in late
modern western culture.
Men as recipients of cosmetic surgery are the exception rather than the rule
cosmetic surgery has now become acceptable for men
whether men’s involvement in cosmetic surgery is viewed as desirable or as cause for
concern, the implication in bothcases is that what we are seeing is a new trend
Gender differences in bodily experience, body practices, and cultural discourses on beauty
and body alteration are converging in the direction of sexual equality
Bordo: argues that a homogeneous or universal ideal is promoted in any discourse of equality,
whereby individuals are presented as having the same desires, needs and opportunities for
giving shape to their lives.
When men and women are treated as generic individuals with the same desire for physical
attractiveness, it is assumed that they are both equally subject to the pressures of cultural
ideals of beauty. And, consequently, cosmetic surgery can be presented as a similarly
Most surgical texts represent female patients as struggling with bodies which do not meet the
cultural norms of feminine beauty.
Surgeons expect women to have ‘self-esteem issues’ w