SMC103Y1 Chapter : Reading - Harry Potter.docx
13 Mar 2013
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Harry potter and the functions of popular culture dustin kidd. Pop culture important role in social cohesion, pave way for change. Popular invoking idea of fame/widespread -> commercial culture, common culture, people, go beyond tangible products to shared values and beliefs. Harry potter novels popular precisely for its fame and the breadth of its audience, rather than for any civic ideals or folk qualities (72) Pop culture normal element of all advanced capitalist societies (72) Culture industry in which culture reduced from art to business max horkheimer and theodor adorno dialectic of enlightenment. Culture industry becomes filter for all forms of culture, pop culture indistinguishable from others all culture becomes pop culture (self-legitimating ideology of pop culture) Key issue that horkheimer and adorno"s sense that commercial culture is common component of advanced capitalist societies, so pop culture must be understood as normal social element, regardless of consequences.
