SMC219Y1 Chapter Notes - Chapter 1: Satellite Radio, Integrated Delivery System, Movie Theater
11 Mar 2017
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Reading #2: an introduction to mass media (biagi) Some form of mass media touches you every day. Media affects almost all aspects of the way ppl live. Collect lots of $ for delivering info & entertainment. Society regulates & consumes what mass media produces. Today"s technology makes mass media wireless (wi-fi) Access to mass media in almost any location w/o wires. Global communications system uses broadcast, telephone, satellite, cable, & computer technologies to connect everyone in the world to many services. Communication act of sending messages, ideas, & opinions from 1 person to another. Communicating through writing, talking, gestures, body movements, etc. I. e. at store, silently debating whether to buy apple or cookies. Direct sharing of experience between 2 people. Communicating w/ each other through the 5 senses. Communication from 1 person/group of ppl through a transmitting device ( a medium) to large audiences or markets media) Medium means by which a message reaches the audience (plural=
