SMC219Y1 Chapter : ch10.docx
28 Nov 2013
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Reception analysis : method of analysis that stresses audience interpretation as the primary site of meaning-making. Roman jakobson: russian linguist and foundational figure in semiotics and the structural analysis of language. He distinguishes six communication functions, each associated with a dimension of the communication process: All messages have context and it changed because now the context is now in this classroom. The channel is now the lecture and it could have been tv. You have to know the code to understand the message. All this time we talked about the pressures of the message, now we talk about the pressures the audience faces. It has doubled in views in two weeks. In this bright future, you can"t forget the past. This was a parody and people are going to think this is real. Is it reinforcing this ideology in some way.
