BIAGI Chapter 2.docx

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University of Toronto St. George
St. Michael's College Courses
Steve Hoselton

BIAGI Chapter 2 Books: Rearranging the Page Every year, US produces 40 000 books (incl new editions) Time Frame 1620 – Today  1620: Imported books arrive in colonies on the Mayflower  1640: America’s first book: The May Psalm Book  1730s: Benjamin Franklin creates first lending library  1900: elementary education becomes compulsive (inc booksales)  1939: birth of pocket-books  1980s: birth of audio-books  2000: birth of e-books Publishers Nurture Ideas and Try to Make Money 4 characteristics of book publishing in America today: 1. Industry sells products in markets that are fickle and often uncertain (changing) 2. Industry is decentralized (resembling little of others) 3. Mixture of modern mass media production methods and craft-like procedures characterizes operations 4. Industries are cautiously balanced btw requirements and restraints of commerce and responsibilities and obligations that it must bear as a prime guardian of symbolic culture of the nation. How American Book Publishing Grew  Imported books in 1620, published America’s first in 1640  1680s: 17 booksellers in Boston, but still more imported  First library by Benjamin Franklin 1731 (Philadelphia) Early publishers published:  Political Pamphlets: Thomas Paine’s Common Sense: arguing US independence from Great Britain  Novels: political pamphlets decreased with new nation development while fictions inc o Problems with novels: polluting imaginations; and most were from women  Poetry: least popular, but most popular in mid 1800s  Humor: since Mark Twain; sold door-to-door 3 events ensured book prosperity:  International Copyright Law (1891): all (foreign/American) were paid, inc-ing # of American authors  Creation of publishing houses: began late 18 century (1960s)  Compulsory Education (1900): expanded public support for education and libraries Cheaper Books Create a Mass Market  Dropping price explodes sales: Book Clubs:  Broke the traditional door-to-door sales, reaching these people.  Book-of-the-Month Club sold ~12 million copies a year Paperbacks:  Born 1939, inexpensive thus widely spread  Democratized reading in America Grove Press tested censorship towards US court, with sexual books and controversial books. Initially charged, but eventually won Investors Buy Up Publishing Companies  In 1960s, publishing companies began to consolidate (stable/solid)  Publishing stocks, esp educational ones became glamour holdings.  Book people were weak on business, while business people were week on book knowledge. Book Publishing at Work  Successful publishing companies must consistently anticipate both their competitors and the market Authors and Agents: Where Books Begin  Publishers acquire books from authors’ manuscripts, or from agents.  Publishers pay authors: royalty, based on an established % of the book’s price (royalties are btw 6-15%)  Some authors receive: advance, receiving $ before the book is published  When authors receive an advance, they must wait until enough copies are sold to pay off those advances, then once enough are sold, they can begin to receive additional money.  Agents who represent authors get paid 10-15% of author’s royalty. How Do Books Get Published?  Publishing house: acquisitions, production, design, manufacturing, marketing, fulfillment of all process  Acquisition Editor: seeks potential authors; they represent the company at book auctions and negotiate sales of subsidiary rights: right to market a book for other uses (ex) to make a movie or to print a character from the book on T-shirts  Production Editor: manages all steps that turn a double-spaced manuscript into a book; sets and keeps schedule  Designer: what the book looks like inside and out; creates conce
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