Chapter 7: Asking people about themselves – Survey Research
Survey research uses questionnaires and interviews to ask people information about
Why conduct surveys?
Provides us with a method to ask other about themselves (helps us to understand
Information for making public policy decisions
A way to study the relationship between two variables and how attitudes and
behaviours change over time.
Compliments experimental research (surveys would provide some sort of basis for
the start of experimental research)
A research set is responding to all the questions in a particular perspective without
directly giving the answer to the question.
Social desirability response is problematic for some research since
some people will answer questions in a way that is “socially acceptable” or will
look better on them.
Constructing questions to ask:
Defining the Research
Need to keep in mind the objectivit