COM 445 Chapter 1: CORPORATE CITIZENSHIP- TOWARD AN EXTENDED THEORETICAL CONCEPTUALIZATION
10 Jan 2019
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Management literature dealing with the social role of business (firms" social and environmental policies) Purpose of the article: examine the current usage of cc in mgm literature. Cc as a new concept in business society relations. The definition of cc has not been defined clearly. Two different perspectives on cc: conventional views of cc, limited view of cc, conventional views (based on csr, extended views (beyond existing concepts of csr) Cc is a discretionary activity, beyond what"s expected of business. Focuses on direct physical environment of the company (focus on local communities) Scholars: cc = social investing to build social capital/ reputational capital". = improve economic performance (long term maximization of self-interest through corporate investment: equivalent view of cc. Meeting of responsibilities (performance-oriented reconceptualization of csr) Cc functions as a new way of presenting existing concepts (in wider range, different set of issues) Reflection on the notion of citizenship, its potential for surfacing new meaning.
