PSYC 100A Chapter Notes - Chapter 8: Echoic Memory, Iconic Memory, Sensory Memory

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Memory: the persistence of learning over time through encoding, storage and retrieval of information. Recall: a measure of memory in which the person must retrieve information learned earlier, as on a ll-in-the-blank test. Recognition: a measure of memory in which the person need only identify items previously learned, as in a multiple choice test. Relearning: a measure of memory that assesses the amount of time saved when learning material again. Encoding: the processing of information into the memory system for example by extracting meaning. Storage: the process of retaining encoded information over time. Parallel processing: the processing of many aspects of a problem simultaneously; the brain"s natural mode of information processing for many functions. Sensory memory: the immediate, very brief recording of sensory information in the memory system. Short-term memory: activated memory that holds a few items brie y, such as the. 7 digits of a phone number while calling, before the information is stored or forgotten.

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