PSYC 100A Chapter Notes - Chapter 8: Echoic Memory, Iconic Memory, Sensory Memory

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Memory: the persistence of learning over time through encoding, storage & retrieval of info: brain-based, but distributed across a network of locations. Measures of retention: recall: retrieving info learned earlier that is not currently in your conscious awareness (ex. Ll-in-the-blank: recognition: identifying items previously learned (ex. multiple-choice, relearning: assesses the amount of time saved when re-learning something. Encoding: processing info into the memory to be stored. Storage: process of retaining encoded info over time, allowing it to be retrieved. Retrieval: process of getting info out of the memory storage into a similar form to when it was encoded. Parallel processing: processing many aspects as a problem at one time. Connectionism: memories are a product of interconnected neural networks: every time you learn something, your brain neural connections change. Some info skips rst 2 stages & goes directly into long-term memory. Explicit memory: (declarative memories) memories of facts & experiences that we can consciously know and.

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