PSYC 100A Chapter Notes - Chapter 7: Behaviorism, Ob River

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Learning: the process of acquiring new info or behaviours by watching events, others & through language: relatively permanent change in behaviour due to experience, a product of biological, psychological & socio-cultural in uences. Behaviourism: the view that psychology should be an objective science hat studies behaviour without reference to mental processes: believe that other forms of psych are not empirical, ivan pavlov, john b. watson & b. f. skinner. Conditioning: the process of learning associations (leaning = conditioning) Cognitive learning: acquire mental info that guides our behaviour. Observational learning: observing others to learn from their experiences: rutchick - more likely to spot errors when using a red pen, than black, young - people become more sel sh when handling dirty money. Ns begins to trigger the cr that does not signal a us second before the us white rat (cs) with a loud noise (us) & learn to fear them (cr)

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