MGMT 1000 Chapter Notes - Chapter 3: Collectivism, Jargon, Ethnocentrism
20 Jun 2018
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CHAPTER 3 – Intercultural Communication
- Trends fuelling globalization
- favourable trade agreements and removal of trade barriers
- growing middle classes in emerging economies
- stagnating or declining domestic markets
- advancement in transportation and logistics
- information and communication technology breakthroughs
- Culture – complex system of values, traits, morals, and customs shared by a society !
moulds the way we think, behave and communicate
- Culture is learned
- Inherently logical
- The Basis of self-identity and community
- Combines the visible and invisible
- Is dynamic
- Visible culture – dress, words, gestures, body language, outward behaviour
- Invisible culture
- beliefs and values (worldview, religion)
- attitudes and biases (respect for elders, time orientation, child rearing)
- feelings and fears (reactions to strangers, death, personal space, pain)
- upbringing (rules of conduct, courtship practices, touching, courtesy)
Key dimensions of culture
- Context
- High context - indirect communication, better at reading non-verbal cues, rely on
context and feeling, talk around point, visual messages, meaning on many levels
- Low context – direct verbal communication, meaning at one level, value individualism,
say no directly, detailed and literal messages, authority to written messages
- Individualism x Collectivism
- Individualism – attitude of independence and freedom from control (esp. valued in low-
context cultures), individual action and responsibility
- Collectivism – emphasis on membership in organization/groups/teams, acceptance of
group value/duties/decisions, focus on consensus (esp. high-context cultures, Asia)
- Time orientation
- Power distance – how people in different societies cope with inequality and how they relate
to more powerful individuals
- High power distance – formal hierarchies, authoritarian, paternalistic
- Low power distance – subordinates as equals to supervisors, voice opinions, informal,
egalitarian, democratic
- Communication style
- High context – emphasis on surrounding context than on words, extravagant/poetic
words
- Low context – words (esp. written) are very important, taking words literally,
straightforwardness, uncomfortable with silence, impatient with delays
Document Summary
Trends fuelling globalization favourable trade agreements and removal of trade barriers. Growing middle classes in emerging economies stagnating or declining domestic markets advancement in transportation and logistics information and communication technology breakthroughs. Culture complex system of values, traits, morals, and customs shared by a society moulds the way we think, behave and communicate. Visible culture dress, words, gestures, body language, outward behaviour. Beliefs and values (worldview, religion) attitudes and biases (respect for elders, time orientation, child rearing) feelings and fears (reactions to strangers, death, personal space, pain) Upbringing (rules of conduct, courtship practices, touching, courtesy) High context - indirect communication, better at reading non-verbal cues, rely on context and feeling, talk around point, visual messages, meaning on many levels. Low context direct verbal communication, meaning at one level, value individualism, say no directly, detailed and literal messages, authority to written messages. Individualism attitude of independence and freedom from control (esp. valued in low- context cultures), individual action and responsibility.
