Textbook Notes (368,192)
Canada (161,707)
Psychology (184)
60-205 (1)
Thistle (1)
Chapter 3

Chapter 3 Telephones.docx

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Department
Psychology
Course
60-205
Professor
Thistle
Semester
Winter

Description
The Problems – Early Adoption • Being first to adopt a new technology is risky o It requires businesses and individuals to invest before the economic  benefit is obvious o If they choose a technology that does not catch on, they lose their  investment o Even if others adopt the technology, it may have insufficient subscribers to  justify economically  The single most important idwa behind a communication service arises from its  coverage: If no one else has the service, it is useless; if everyone else has the service, it  is a necessity Ubiquitous Phone How did we get to appoint where almost everyone has phone service? • The Canadian and US governments established regulated monopolies. In Canada  it was Bell. In the US it was American Telephone and Telegram (ATT&T)
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