Exams are coming!
Get ready with premium notes and study guides!

Textbook Notes for BUS-3230 at University of Winnipeg (UWINNIPEG)

UWINNIPEGBUS-3230HammondWinter

Advertising-Chapter 2 Notes

OC361119 Page
14 Mar 2012
29
3 primary groups: advertisers (the client) include manufacturers, retailers, service firms, technology companies and non-profit organizations. Aca was
View Document
UWINNIPEGBUS-3230HammondWinter

Advertising-Chapter 4 Notes

OC361118 Page
14 Mar 2012
33
Usually provide details of an activity"s cost and timing. Purpose is to identify the corporate objectives to be achieved over a specified period. compa
View Document
UWINNIPEGBUS-3230HammondWinter

Advertising-Chapter 5 notes

OC361118 Page
14 Mar 2012
24
Problem identification opportunity: the campaign must have a focus. To increase frequency or variety of use: when a product is firmly established in th
View Document
UWINNIPEGBUS-3230Grant WainikkaFall

Ch 5 - Creative Planning Essentials

OC1676614 Page
6 Oct 2011
22
View Document
UWINNIPEGBUS-3230HammondWinter

Advertising-Chapter 1 Notes

OC361114 Page
14 Mar 2012
13
Primary role of advertising + how it relates to marketing and marketing communication decisions. It"s primary role is to influence thought patterns and
View Document
View all professors (2+)

Textbook Notes (280,000)
CA (170,000)
BUS (10)
BUS-3230 (5)