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Textbook Notes for BUSINESS AND ADMINISTRATION at University of Winnipeg (UWINNIPEG)



UWINNIPEGBUS-2210Drew EvansFall

Chapter 17 - Adv, Sales promotion and PR

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6 Oct 2011
29
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UWINNIPEGBUS-3240Consumer BehaviorFall

Consumer Behaviour Chapter 7

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6 Oct 2011
38
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UWINNIPEGBUS-2440IvyFall

Chapter 12 - Leadership in Organizational Settings

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6 Oct 2011
34
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UWINNIPEGBUS-2210Drew EvansFall

Chapter 15 - Retailing

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6 Oct 2011
32
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UWINNIPEGBUS-2030Human Resource MgmtFall

BUS-2030 Chapter Notes - Chapter 12: Union Representative, Bargaining Unit, Canadian Labour Congress

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6 Oct 2011
28
Labour-management relations the ongoing economic and social interactions between labour unions and management in organizations. Labour union (union) -
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UWINNIPEGBUS-3230HammondWinter

Advertising-Chapter 2 Notes

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14 Mar 2012
29
3 primary groups: advertisers (the client) include manufacturers, retailers, service firms, technology companies and non-profit organizations. Aca was
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UWINNIPEGBUS-3230HammondWinter

Advertising-Chapter 4 Notes

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14 Mar 2012
33
Usually provide details of an activity"s cost and timing. Purpose is to identify the corporate objectives to be achieved over a specified period. compa
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UWINNIPEGBUS-3230HammondWinter

Advertising-Chapter 5 notes

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14 Mar 2012
24
Problem identification opportunity: the campaign must have a focus. To increase frequency or variety of use: when a product is firmly established in th
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UWINNIPEGBUS-2030Human Resource MgmtFall

Chapter 3 - Designing and Analyzing Jobs

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6 Oct 2011
56
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UWINNIPEGBUS-3230Grant WainikkaFall

Ch 5 - Creative Planning Essentials

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6 Oct 2011
22
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UWINNIPEGBUS-3230HammondWinter

Advertising-Chapter 1 Notes

OC361114 Page
14 Mar 2012
13
Primary role of advertising + how it relates to marketing and marketing communication decisions. It"s primary role is to influence thought patterns and
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UWINNIPEGBUS-2030Human Resource MgmtFall

Ch 4 -Workplace Emotions, Attitudes, Stress

OC167668 Page
6 Oct 2011
24
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