Business Administration 2257 Chapter Notes - Chapter 1: Brand Loyalty, Fixed Cost
13 Aug 2016
School
Department
Professor
Document Summary
Potential increase in profit and growth due to larger market. No need for external financing no debt, no loss of control. Americans are more trendy: classic jewellry (50% of merchandize) most likely won"t sell as well, demand on design. Brand loyalty, nationalism is not present therefore hard time building brand loyalty. Bigger market means production must likely increase: also means more competition. New market therefore avoid oversaturation of cdn market. Increased number of potential buyers therefore direct audience to sell to. Get ideas for new products keep up to date on trends. Diverse attendance difficult to predict where merchandise will be sold. Many other exhibitors potential competitors, hard to stand out. Many upfront costs before revenue is guaranteed. Sales reps are experienced minimal training required. Faster way to enter the market meet 6 month goal. Owners can focus their time elsewhere: ex. work on designs, maintain retailer relationships.
