Business Administration 3301K Chapter Notes - Chapter 6: Retail

• School: Western University
• Department: Business Administration
• Course: Business Administration 3301K
• Professor: John White

Document Summary

If the buyer is using it for business purposes then its b2b. Manufacturers and producers: one the biggest b2b occurrences is when a company buys raw materials. Resellers: resellers resell manufactured products without altering the products form, eg. Wholesale distributor buy jeans from a jeans company, who then sell it to retailers (b2b), then retailers sell it to consumers (b2c) Institutions: hospitals, schools, churchs, jails, buy all kinds of goods and use it for their services, meaning they use it for business purposes so its b2b. Differences between b2b and b2c markets: market characteristics. In b2c, consumers buy products to meet their needs. B2b demand is fueled by the demand of b2c. This is known as derived demand: the link between the consumers demand for a productand the purchasing of inputs by the company to the make the good that the consumer demands. If market demand changes, so does the b2b demand.