Exams are coming!
Get ready with premium notes and study guides!

Textbook Notes for Jody Merritt

WESTERNBusiness Administration 2295F/GJody MerrittSummer

Business Administration 2295F/G Chapter Notes - Chapter 6: Product Differentiation, Swot Analysis, Marketing Mix

OC2086192 Page
21 Oct 2014
32
Consumers have diverse needs and a single product can"t satisfy everyone 2. Companies have nite amounts of money and it needs to be spent ef ciently an
View Document
WESTERNBusiness Administration 2295F/GJody MerrittSummer

Business Administration 2295F/G Chapter Notes - Chapter 2: Generation Z, Millennials, Oligopoly

OC2086194 Page
21 Oct 2014
35
The process of continually acquiring information on events occurring outside an organization to identify trends and pinpoint opportunities and threats
View Document
WESTERNBusiness Administration 2295F/GJody MerrittSummer

Business Administration 2295F/G Chapter Notes - Chapter 7: Intangibility, Brand Equity, Rolex

OC2086193 Page
21 Oct 2014
19
Product: a good, a service, or an idea, consisting of a bundle of tangible and intangible attributes. Non-durable goods: items that do not last and tha
View Document
Showing 1 — 3 of 3 results

Get Textbook Notes at Western University

We are currently building a library of Textbook Notes for courses at Western University. Request and we’ll let you know once it’s available.


Textbook Notes (280,000)
CA (170,000)
Western (10,000)
Jody Merritt (3)