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Textbook Notes for Business Administration 3301K at Western University (UWO)

WESTERNBusiness Administration 3301KJohn WhiteFall

Business Administration 3301K Chapter Notes - Chapter 8,9,10,11,12,13,14,15: Cutlet, Fixed Cost

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WESTERNBusiness Administration 3301KJohn WhiteFall

Business Administration 3301K Chapter Notes - Chapter 1: Institute For Operations Research And The Management Sciences, Retail, Pro Forma

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Marketing-set of business practices designed to plan for and present an organization"s products or services in ways that build effective customer relat
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WESTERNBusiness Administration 3301KK.Andrew WhiteFall

Business Administration 3301K Chapter Notes - Chapter 1,2,3,4,5,6,7,16: Knowledge Economy, Pineapple, Canadian Tire

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Marketing is essentially creating value for consumers and the company"s shareholders. Exchanging something of value that satisfies a need. Marketing ha
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WESTERNBusiness Administration 3301KJohn WhiteFall

Business Administration 3301K Chapter Notes - Chapter 5: Problem Solving, Cognitive Dissonance, Impulse Purchase

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Because they expect it to have more value than the other options. But this value, or benefit, can be very irrational. Aka people just buy shit even whe
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WESTERNBusiness Administration 3301KBob LaroseWinter

Business Administration 3301K Chapter Notes -Kyocera Communications, Herfindahl Index, Upselling

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WESTERNBusiness Administration 3301KAlex Mc DougallWinter

Business Administration 3301K Chapter Notes - Chapter 9: Wrap Rage, Signify, Zipper

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02/27/15 etc) considerable effort to search for the best suppliers. Increase breadth: add new product lines to: capture new/evolving markets, sales, co
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WESTERNBusiness Administration 3301KK.Andrew WhiteFall

Business Administration 3301K Chapter Notes - Chapter 6: North American Industry Classification System

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WESTERNBusiness Administration 3301KJohn WhiteFall

Business Administration 3301K Chapter Notes - Chapter 6: Retail

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If the buyer is using it for business purposes then its b2b. Manufacturers and producers: one the biggest b2b occurrences is when a company buys raw ma
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WESTERNBusiness Administration 3301KAlex Mc DougallWinter

Business Administration 3301K Chapter Notes - Chapter 10: Root Mean Square, Competitive Service, Quality Management

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Services marketing differs from product marketing: 4 fundamental differences: intangible, inseparable, inconsistent (variable) and inventory (perishabl
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WESTERNBusiness Administration 3301KJohn WhiteFall

Business Administration 3301K Chapter Notes - Chapter 7: Mass Customization, Micromarketing, Ideal Point

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Step 1: establish overall strategy: develop mission, and segmentation strategy, must be aligned with companys current situation and swot. Step 2: segme
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WESTERNBusiness Administration 3301KK.Andrew WhiteFall

2320 Chapter 2: Marketing Chapter 2.docx

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WESTERNBusiness Administration 3301KAlex Mc DougallWinter

Business Administration 3301K Chapter Notes - Chapter 8: Brainstorming, Panel Data, Marketing Mix

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02/23/15: w/o: continue to market current products to current customers or take same product to similar customers, product: anything that is of value t
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