Economics 2129A/B Chapter Notes - Chapter 10: Microsoft Works, Reservation Price, Personal Seat License

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The firm charges each consumer a lump-sum access fee for the right to buy as many units of the good as the consumer wants at a per-unit price. Prices are sometimes referred to as two part tariffs. Overall expenditure consists of two parts: o o o o resale o. To profit from this a firm must have market power and must successfully prevent. Must also know individual demand curves across customers. Two-part pricing with identical customers same two important properties that a perfect price discrimination has. If a firm knows all its customers they can create a two-part price that has the. The efficient quantity is sold because the price of the last unit equals the o marginal cost o. All potential consumer surplus is transferred from consumers to the firm. Firm maximizes profits by settings is price to its mc, and charging an access fee that captures the entire potential consumer surplus profit overall.

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