Health Sciences 2250A/B Chapter Notes - Chapter 15: Health Promotion, Ethical Dilemma, Applied Ethics

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Health promotion as a normative and acculturative enterprise. Normative proposes or recommends norms about which is considered good health, what is acceptable/unacceptable risk, and what is health physical and social environment. Acculturative enterprise lifestyles and health-related behaviors and environments are grounded in cultural values and social norms cultural transforming. Health promotion is a socially embodied value field : mission: to promote a sanitary culture (one that locates health at the top of a hierarchy of cultural values and social goals) Moralizing of public discourse (places the burden of responsibility on individuals for their illness, despite evidence that sdh can have an enormous on his/her health) is the result of a focus on individual"s lifestyle and behavior. Civilized self constructed through health promotion encouraging citizens to internalize health norms and to conform voluntarily to sanitary recommendations: hp = educational initiative used to validate the practices of control over individuals" lifestyle choices.

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